Founded in 1974, Safari is India’s third largest luggage brand. It has been one of the fastest growing luggage brands in India since 2013 when promoter Sudhir Jatia took over the company from its erstwhile owners. It offers hard luggage, soft luggage and backpacks under Safari, Magnum, Genie and Genius brands. Safari’s products are mass market yet aspirational and available through retail, e-commerce and institutional channels in India. Safari is listed on both The Bombay Stock Exchange and The National Stock Exchange of India.