New Delhi, Delhi
Citykart and its subsidiaries operate more than 68 value apparel retail stores in north Indian states of Uttar Pradesh, Bihar and Assam and also provides services to the apparel retail industry. Citykart focuses on providing affordable apparel (average selling price of US$3.50/piece) to lower income groups in smaller towns. A typical Citykart store is approximately 8,000 square feet, with separate sections for men’s apparel, women’s apparel, kids apparel and general merchandise. Compared to the local, unorganized apparel stores, Citykart provides an aspirational shopping environment with air-conditioning, trial rooms, racked display, aggressive pricing and multiple SKUs catering to the needs of entire family.