19 Oct 2026
Investcorp Technology Partners (“ITP”), the technology investment arm of leading global alternative investment firm Investcorp, today announced that it has acquired a majority stake in Connectif, a fast-growing provider of omnichannel marketing automation solutions. The investment, which marks ITP’s first in Spain, will enable Connectif to cement its position as one of Europe’s leading companies in this space and further scale its operations.
Connectif empowers businesses to understand, engage, and convert shoppers across e-commerce channels. Leveraging artificial intelligence and a data-first architecture, its unified platform analyses customer data and activates real-time insights, allowing brands to deliver personalised shopping experiences that improve satisfaction, increase conversion rates, as well as build loyalty. Connectif has supported more than 3,000 brands across the fashion, technology, health and beauty, home, and pet care sectors, facilitating over 25 million orders annually.
The investment underscores ITP’s commitment to partnering with founder-led technology companies that deliver mission-critical B2B solutions across software, data analytics, cybersecurity, and fintech. Connectif marks the sixth investment from Investcorp Technology Partners Fund V, following investments in HWG Sababa, Unifyr, NetRom Software, VEDA and Shine.
Georg Knoflach, Managing Director at Investcorp Technology Partners, said: “The way businesses engage with customers is undergoing a fundamental transformation driven by data and artificial intelligence. We believe Connectif is exceptionally well-positioned to benefit from these trends through its differentiated data-first platform, strong product capabilities and customer-centric culture. We have been particularly impressed by the management team’s vision, execution and commitment to innovation. We look forward to partnering with the company as it continues to scale its platform, expand internationally and strengthen its position as a leading provider of customer engagement solutions.”
Andreas Di Palma, Founder and Chief Executive Officer of Connectif, said: “Our mission has always been to help brands unlock the true potential and value of their customer data to build deeper, more meaningful relationships. We are thrilled to partner with ITP, which has extensive experience in the technology sector and a long track record in supporting companies like us to expand. We look forward to working alongside ITP to build on our success and enter our next chapter of growth.”
Additional details of the transaction are not disclosed.