Indonesia
2023
Acquired
Portfolio
PT Multitrend Indonesia is a leading baby and kids omnichannel platform in Indonesia. It offers a one stop shop for baby and kids products with extensive distribution across Indonesia, with more than 120 specialty retail stores in key shopping malls across Indonesia and an extensive distribution network through a variety of channels including modern & general trade, and ecommerce.
It is the exclusive franchisee for key global baby and kids brands including Mothercare, Early Learning Centre, Gingersnaps, The Entertainer and The Children’s Place and established distribution partnerships with over 20 leading international global brand principals including Philips Avent, Aveeno, Baby Jogger, Playgro, etc.