Rome, Italy
2021
Acquired
Portfolio
Innova Semplice is a leading Italian tech-enabled intermediation platform connecting millions of consumers with service providers across utilities, insurance, financial products and long-term automotive rental. Headquartered in Rome, Italy, Innova Semplice initially launched its ComparaSemplice.it brand in 2013, quickly gaining market share and establishing itself as a leading player in the utilities segment. In recent years, Innova Semplice has added new product lines to its offering, which now also includes insurance, financial products and long-term automotive rental, and has built out its omni channel distribution capabilities, which today include online channels as well as a tech-enabled offline network of stores and agents.