Brendan began his career as a consumer marketer with Unilever and has had an extensive career across Europe, the USA and Africa, primarily in the non-alcoholic beverage industry. In a ten year career with The Coca-Cola Company Brendan served in various strategic marketing roles before becoming President of the Africa Division and then subsequently President of the Italy & Alpine Division. Brendan is currently the CEO and Chairman of the Board of Froosh AB, the market leader in the fast-growing Scandinavian market for fruit smoothies.

Brendan has a degree in Politics, Philosophy & Economics from Oxford University and an MBA from INSEAD. He speaks fluent French and Italian and currently lives in Copenhagen, Denmark.