Rome, Italy
2021
Acquired
Portfolio
Innova Semplice is a leading Italian tech-enabled intermediation platform connecting millions of consumers with service providers across utilities, insurance, and financial products. Headquartered in Rome, Italy, Innova Semplice initially launched its ComparaSemplice.it brand in 2013, quickly gaining market share and establishing itself as a leading player in the utilities segment. In recent years, Innova Semplice has added new product lines to its offering, which now also includes insurance and financial products, and has built out its omni channel distribution capabilities, which today include online channels as well as a tech-enabled offline network of stores and agents.